We all agree that posting ads on the Internet is an
essential and important part of the exposure and
promotional process that is so unique to CyberSpace.
There are a grand many different locations where you can
place ads on the Internet. Literally, there are several
hundreds of thousands of such FREE Ad sites, and you
can find both FREE and Fee based online publications.
We have even set up a internet page
that links you to almost
12,000 of the more popular sites that are available with
almost 100 sites detailed individually to ease posting:
http://emailexchange.org/freeads.html
But before you jump into putting up ads online, especially if
you opt to pay for an ad, you should establish a defined
plan to chart your responses.
The only way to chart your responses accurately is to "Key"
all the ads you place, whether online or in off-line publications.
Once upon a measure
, the simplest manner to "Key" any advertisement
was to
write, Dept. No. 1234, or whatever number/letter combination
you might want to make use of
, and this allowed you to understand
from
where you we are
receiving your responses.
Whether an ad is FREE or paid for, if you know if it is drawing
responses then you may generate informed decisions about
continuing to place ads at those particular sites or publications.
Afterall, it does not make any sense to keep putting up ads in
sites or publications where you never receive responses.
Such an effort is a complete waste of your valuable instant.
Those sites that do work for you may then become the total focus
of your online advertisement
campaigns.
All it takes is a working "Key" chart.
For those of you that are spending the monthly fees to receive
web space, email aliases, etc., the solution can be as elegant
as setting up individual email aliases for each account or each
of your different advertisement
sites or publications.
For example, you place an advertisement
at ABC Ads and you "Key" them as
abc@whatever.com. or 123@whatever.com, etc. That is the beauty of
being able to control the "Key".
Otherwise, if you request respondents to your ads to "write"
ABC, or 123, they might easily let the memory slip to do so and then you
will not be able to tell where the response is coming from on the
Internet.
If you understand
HTML, you might be able to set responses using the
"Quotation Marks" that go before an e-mail address to "Key" your
ads. Or you may code the URL in the ad with a question mark,
like: http://emailexchange.org/sig.html?ad5
Reviewing your logs will show you how many people actually
accessed your sig.html document from the placement of Ad
number 5.
For those of you that do not have access to code a internet page
or the luxury of email forwarding aliases, you can employ
the utilize of FREE auto-responders to code your various ads.
Most of the FREE auto-responder services now available will
encourage you to set up as many as you positive need
. You might
set
up one for ad1@autoresponder.com, ad2@autoresponder.com, etc.
Access a FREE list of auto-responder services for this make use of
at:
mailto:freeautoresp@emailexchange.org
Either way, you just absolutely need to keep a log and list your "Keys"
in an easy to follow manner, such as 123, abc, a100, etc.
along with which sites or publications they correspond to.
We currently utilize a list of just over 100 FREE Newsletters
and Ezines that we have found give us consistent responses
to our ads. Access a FREE copy via Auto-Responder at:
mailto:newsletters@emailexchange.org
Having been online for over eight months, as of this month -
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