On line marketers and business people are always
looking for costless publicity and advertising.
One excellent way to get tons of free of price
branding is
by sending out press releases to various newspapers
and magazines. Many times, if the press release is
interesting enough, they will run it as filler.
Publications are always interested in filler material.
Usually smaller publications like community newspapers
and smaller magazines are in need of interesting copy
and since it is free, they jump at it.
Even better, many publications will follow-up on press
releases and interview you as a subject for a more
lengthy story with photos, etc. This is if they find
you and/or your story interesting enough.
We are talking about printed publications here, not
on-line newsletters or ezines.
The press release needs to be a "news story." It needs
to be of interest to the readers of any given publication
and it needs to have understanding that everybody would find
interesting.
You can not
just send out a press release quote "Click
here for free of cost stuff," or "We have the best website
in town."
You have to promote it as news. Is your business or
website sponsoring a local event? Are you going to show
your businesses products
at a local trade show? Are you marketing
something brand new that will be of interest to a
certain readership?
A press release about your new pet sitting service really
wouldnt fit in with a magazine or newspaper geared toward
model trains and hobbies. Although many many people
who are into
model trains might
also positive need
pet sitters, this isnt targeting
the advertise, and your release would be ignored by the editors
of that publication.
The press release must be written as a news story. It might
be a feature or news, but it must fit in with the rest of
the copy in the publication.
If you have the right press release, you may have the
identical
one run over and over again all over the country,
even all over the world! One press release might
get you
worldwide business.
We have sent out the identical
press releases to newspapers
all over the country and just changed the title
of the
city in each release to be geared to that distingguished location.
A grand release will be run over and over again and there
is no positive need
to rewrite it once it is fine tuned and ready.
Its nice
to be at the top of the search engines and on
links pages, etc. But why not reach the truly larger sell
that isnt looking for you on search engines or surfing the
web for your item or accomadation
?
Why not let them read it in the news pages of their local
newspaper or most beloved magazine? They are more apt to check
out your business if it is written as a news story. It will
open doors to new customers and clients. People that wouldnt
have known about you otherwise will have a chance to read
about you and what you have to offer.
