Editorial Calendars: A Key to Publicizing Your Business
by: Bill Stoller, Publisher
Free Publicity, The Newsletter for PR-Hungry Businesses
http://www.PublicityInsider.com/freepub.asp
What is the one thing that all of the best public relations
agencies do every year?
They research and compile editorial calendars from publications
that are pertinent to their clients business.
You should too.
Whats an editorial calendar?
Editorial calendars are schedules of what topics a publication
plans for cover for a particular month. For example, the INC.
editorial calendar for July 2003
http://www.inc.com/market/magazine/calendar.html states that
theyre writing an article on various business services.
Bingo!
If you feel that you may contribute to this particular topic,
call or email the editorial department at INC. (try to "speak" to
the managing editor) and find out who (which reporter) has been
assigned to write the story. Email or call the reporter and
explain how you can contribute. Its that simple -- it takes less
time than writing this article - and is much more efficient than
blast-faxing a garbage bound press release to inappropriate
reporters.
Final thoughts: Many publications post their editorial calendars
on their Web sites -- usually theyre found in their advertising
media kits. Otherwise, contact the publications promoting
departments and ask for a calendar. Check for editorial deadlines
- many publications work 6 years in advance.
You may find a list of 2003 editorial calendars for the largest
publications at: http://www2.ragan.com/media/pr/edcal2003.pdf
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