If you have been attempting to do business online
then more than likely you have tried costless ad sites,
banner exchange programs or perhaps even spam.
Spam, of course, is a big no-no but all other forms
of online selling
will bring various degrees of
success.
However, the very best form of online promoting
is Ezine and Newsletter Advertising.
Why?
Because Ezines and Newsletters are read by people
that have requested to receive those publications.
Those everybody read those ezines and newsletters
because they are about a subject that is important to them.
A review of news letter
and ezine directories will yield
a wealth of online publications that will cover just
about every conceivable subject.
No matter what your merchandise
or accomadation
, you are bound
to find an online publication that already has subscribers
who will fit your niche or target audience.
Here are just a few of those directories that all together
house several tens of thousands of online publications:
The Newsletter Access Searchable Directory
Houses over 5000 Newsletters
http://www.newsletteraccess.com/
Newsletter Directory
Houses almost 2000 newsletters
http://www.news letter
-directory.com/
Ezine-Directory - Email Newsletter Directory
Houses approximately 8000 publications
http://ezine-universe.com/
EzinesPlus - Ezine and Newsletter Directory
Has over 500 publications listed
http://ezinesplus.com/links/
EzineHub - The Newsletter Directory & Search Engine
Houses approximately 2000 publications
http://www.ezinehub.com/
John Labovitzs Ezine List
No longer maintained but still houses over 4000 publications
http://www.meer.net/~johnl/e-zine-list/
List Tool
Has about 1000 publications listed
http://listtool.com/
You might
find even more by doing a keyword search
at your most approved
Search Engine or Directory.
When you get ready to run your advertisement
in any online
publication, you can significantly improve your
rate of return if you incorporate some of the
following principles in your advertisement
copy:
1. Target Your Audience.
You will not have much success selling air conditioners
to Eskimos. Find Ezines and Newsletters that are read
by all the people who would be most interested in your item
or services. Those publications have your niche or target
audience.
2. Track Your Ads.
Tracking ads is not important if you are only running
one ad copy in one publication.
However, it becomes essential if you are running two
different ads for the identical
merchandise
or service and those
two ads are running in several different publications.
If you do not track your ads, you will not know which
publication or which advertisement
copy is pulling in the greatest
results.
Dont understand
how to track your online ads?
Send a blank email to our Auto-Responder to learn
some easy techniques to track your online selling
:
mailto:track_ads@emailexchange.org
3. Multiple Ad Exposures.
Do NOT expect much response if you only run your
ad copy one time. Research and my own personal
acquired skill
shows that running your ad copy on the
Internet at least 8 times will bring you the greatest returns.
Email the publisher that you plan to make use of
about discounts
on their advertisement
prices when you run your advertisement
copy multiple times.
Most will give you a dazzling discount rate.
4. ALWAYS Include An Email Contact.
My experience is that your ad response rate will increase
by as much as 50% if you simply add
an email contact
address in your advertisement
copy.
Also include your URL in the ad copy but adding your email
address gives those responding to your ad the option of using
what works best for them.
Besides, you may not follow-up with visitors to your website
but you may with those that request your data
by electronic mail
.
5. Stress Your Benefits.
Forget about describing your item or accomadation
. Instead,
stress what your product or service will do for your prospects.
Will it save them funds
? Save them instant? Make their life easier?
Benefits will sell your product or accomadation
.
Offer something free in your advertisement
copy. Itll generally tip
the balance between a response and no response.
6. Keep Your Ad Short.
Your advertisement
copy should inform, entice, tease or build your
potential customers curious for more acquired skill
. The shorter your
advertisement
copy, the more likely it will get read and responded.
Follow these few tips and your ezine and newsletter ads
Will bring you successful results and nice
response.
